First thing I thought after finishing the article: Fuck, these guys are smart.
CDC isn't actually telling people how to prepare for a zombiepocalypse, but rather for natural disasters and emergencies and such, using the zombiepocalypse as a effective medium for passing on the message. Look at how many times they mentioned 'natural disaster, tornado, hurricane' etc. It's easy to tell that they don't actually give a damn about the zombiepocalypse, besides, just look at the emergency kit. No weapons. What would you need in a zombiepocalypse? Weapons. Most definitely. But damn, they're smart because they use a medium that attracts people's attention.